Logo / Graphic Design
Client Profile:
Project Marrow is dedicated to promoting awareness about the need for marrow donors on the National Donor Registry.
Scope of Project:
- Design a logo
- Client provided sample logos and a general concept for preferred look and feel
Solution and Process:
- Analyzed client-provided sample logos and general concept to develop an idea of what client wanted
- Created initial design concepts based on imagery / concept of bone marrow and “growth”
- Kept concept of bone marrow but evolved it into the idea of “connection”
- Final design is based on the concept of establishing a connection between donors and recipients
Highlights:
- Compliments from client for perfectly capturing their vision
Scope of Project:
- Design a brochure for a special event
Solution and Process:
- Analyzed client-provided content and branding
- Created multiple internal wireframes to establish information layout
- Created high-fidelity mock-ups in multiple rounds to finalize design with client