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Project Marrow

Logo / Graphic Design

Logo / Graphic Design for Project Marrow

Client Profile:

Project Marrow is dedicated to promoting awareness about the need for marrow donors on the National Donor Registry.

Scope of Project:

  • Design a logo
    • Client provided sample logos and a general concept for preferred look and feel

Solution and Process:

  • Analyzed client-provided sample logos and general concept to develop an idea of what client wanted
    • Created initial design concepts based on imagery / concept of bone marrow and “growth”
    • Kept concept of bone marrow but evolved it into the idea of “connection”
    • Final design is based on the concept of establishing a connection between donors and recipients

Highlights:

  • Compliments from client for perfectly capturing their vision

Scope of Project:

  • Design a brochure for a special event

Solution and Process:

  • Analyzed client-provided content and branding
    • Created multiple internal wireframes to establish information layout
    • Created high-fidelity mock-ups in multiple rounds to finalize design with client

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