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American Title Loans

Responsive Web Design

Responsive Web Design for American Title Loans

Client Profile:

American Title Loans provides a quick and easy financial solution for residents of Utah.

Scope of Project:

  • New mobile-friendly website implementation based on design provided by client
  • Site requires integration with Kelly Blue Book quoting system (API)
  • Site requires contact forms to submit to multiple APIs, including Salesforce, a custom local CRM, and IntroXL for loan applications
  • Allow client to make minor updates

Solution and Process:

  • Selected WordPress as the solution for implementing the website as it provides robust customization and makes it easy for clients to make minor content updates
  • Reviewed design files and converted designs to a custom WordPress theme
    • Included responsive web design for scalability of website from mobile to tablet to desktop screens
    • Included integration with advanced custom fields in WordPress in order to allow clients to make minor content updates without breaking the complex layout of the design
  • Managed the development work for quote form integration with Kelly Blue Book API
  • Developed contact and application forms to submit to multiple APIs, including Salesforce, IntroXL, and a custom local CRM

Highlights:

  • Compliments from Client on ability to exceed branding expectations and providing pixel-perfect design conversion
  • Compliments from third-party API vendors for providing fast turnaround time for integration development

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